CRM and DealerClutch
Then we prove it.
CRM audits and DealerClutch show what the advertising sold.
Count what counts.
Form fills aren't leads.
If it's not in your CRM, it doesn't count.
Bots aren't shoppers.
We strip them out before we report.
Clicks aren't sales.
We report appointments, sold units and gross.
CRM audits
Read straight from your CRM.
- Internet response time
- Appointments set, shown and sold
- Lead sources, duplicates removed
- Works with DriveCentric and VinSolutions
DealerClutch
Your store. One screen.
Sample Motors
CRM performance
October vs. September ▾162 units sold in October, up 6% on September, with appointments shown down 4%.
Store scorecard
| Metric | Oct | Sep | vs Sep |
|---|---|---|---|
| Internet leads | 812 | 779 | ▲ 4% |
| Appointments set | 431 | 442 | ▼ 2% |
| Store visits | 466 | 451 | ▲ 3% |
| Outbound touches | 21,408 | 19,950 | ▲ 7% |
Top salespeople
| Salesperson | Sold | Visits | Close |
|---|---|---|---|
| Sample Rep A | 19 | 38 | 50% |
| Sample Rep B | 16.5 | 41 | 40% |
| Sample Rep C | 14 | 29 | 48% |
| Sample Rep D | 11 | 33 | 33% |
Deals & gross
October vs. September ▾New-vehicle gross rose to $238.4K from $212.9K in September. Back gross per finance deal held at $2,410.
Front & back
F&I snapshot
| Metric | Oct | Sep |
|---|---|---|
| Finance deals | 118 | 109 |
| Deals with $5K+ back | 27 (23%) | 22 (20%) |
| Average term (months) | 72.4 | 71.9 |
New pricing
This week ▾Sample Motors is #3 of 11 stores within 50 miles, averaging 7.4% off MSRP against a 6.1% market.
Average % off MSRP
By model
| Model | You | Market | Rank |
|---|---|---|---|
| Pickup | 9.1% | 7.0% | #2 |
| Midsize SUV | 6.2% | 6.4% | #5 |
| Compact SUV | 3.8% | 5.9% | #9 |
Used pricing
This week ▾61% of your used units are priced within 3% of the market. 23 units sit more than 3% above it.
Units to review
| Vehicle | Miles | Your price | Market | Gap |
|---|---|---|---|---|
| 2023 Sample SUV LX | 31,420 | $27,995 | $26,150 | +7.1% |
| 2022 Sample Pickup XL | 44,810 | $33,488 | $31,600 | +6.0% |
Website & conversions
October vs. September ▾1,148 website conversions in October, up 9%. Organic search drives 31% of them.
Conversions by channel
AI visibility
This audit ▾Sample Motors scores 64/100 and moved up to #3 of 6 local stores in how AI assistants see and describe it.
Visibility score
Shopper questions
| Question | You |
|---|---|
| Best dealer near me | Named |
| Used SUV under $25K | Not named |
| Most trusted dealer | Named |
Sample Motors is a fictional store. All figures shown are sample data.
Leads and sales team
Response time, appointments and activity, from your CRM.
Deals and gross
Front and back gross, new and used, from your DMS.
Market pricing
Where your units sit against the market.
Website and AI visibility
Real traffic, and how you show up in AI answers.
Let's get to work.
Tell us about your store.