Automotive advertising agency
Media gets you seen. Creative gets you remembered.
We buy the media and we make the work.
A bigger budget won't fix a forgettable ad.
Every store runs the same ad.
Same template. Same offer. Same stock footage.
Forgettable is expensive.
You pay for every impression that doesn't stick.
We do both.
One team plans the buy and makes the spot.
Creative
Made by a studio. Not a template.
Radio
Spots people can say back to you.
Video
Shot by our crew at your store.
Testimonials
Real customers, on camera.
Motion and 3D
Graphics built in-house.
Digital Media
Media that moves metal.
Google Ads
Search. Performance Max. Vehicle Listing Ads.
Meta Ads
Facebook. Instagram. Inventory ads. Retargeting.
Video and streaming
YouTube. Online video. Streaming audio.
More channels
Microsoft. TikTok. Display. Geofencing.
Fixed ops
Service and parts campaigns.
Co-op
Compliance and reimbursement, handled.
If nobody remembers it, it didn't work.
The work
TV. Radio. Outdoor. Digital. All made here.
CRM and DealerClutch
Then we prove it.
CRM audits and the DealerClutch dashboard show what the advertising sold. Try the tabs.
Sample Motors
CRM performance
October vs. September ▾162 units sold in October, up 6% on September, with appointments shown down 4%.
Store scorecard
| Metric | Oct | Sep | vs Sep |
|---|---|---|---|
| Internet leads | 812 | 779 | ▲ 4% |
| Appointments set | 431 | 442 | ▼ 2% |
| Store visits | 466 | 451 | ▲ 3% |
| Outbound touches | 21,408 | 19,950 | ▲ 7% |
Top salespeople
| Salesperson | Sold | Visits | Close |
|---|---|---|---|
| Sample Rep A | 19 | 38 | 50% |
| Sample Rep B | 16.5 | 41 | 40% |
| Sample Rep C | 14 | 29 | 48% |
| Sample Rep D | 11 | 33 | 33% |
Deals & gross
October vs. September ▾New-vehicle gross rose to $238.4K from $212.9K in September. Back gross per finance deal held at $2,410.
Front & back
F&I snapshot
| Metric | Oct | Sep |
|---|---|---|
| Finance deals | 118 | 109 |
| Deals with $5K+ back | 27 (23%) | 22 (20%) |
| Average term (months) | 72.4 | 71.9 |
New pricing
This week ▾Sample Motors is #3 of 11 stores within 50 miles, averaging 7.4% off MSRP against a 6.1% market.
Average % off MSRP
By model
| Model | You | Market | Rank |
|---|---|---|---|
| Pickup | 9.1% | 7.0% | #2 |
| Midsize SUV | 6.2% | 6.4% | #5 |
| Compact SUV | 3.8% | 5.9% | #9 |
Used pricing
This week ▾61% of your used units are priced within 3% of the market. 23 units sit more than 3% above it.
Units to review
| Vehicle | Miles | Your price | Market | Gap |
|---|---|---|---|---|
| 2023 Sample SUV LX | 31,420 | $27,995 | $26,150 | +7.1% |
| 2022 Sample Pickup XL | 44,810 | $33,488 | $31,600 | +6.0% |
Website & conversions
October vs. September ▾1,148 website conversions in October, up 9%. Organic search drives 31% of them.
Conversions by channel
AI visibility
This audit ▾Sample Motors scores 64/100 and moved up to #3 of 6 local stores in how AI assistants see and describe it.
Visibility score
Shopper questions
| Question | You |
|---|---|
| Best dealer near me | Named |
| Used SUV under $25K | Not named |
| Most trusted dealer | Named |
Sample Motors is a fictional store. All figures shown are sample data.
How it starts.
- 01
Free CRM audit
See where you stand.
- 02
The idea
One message worth remembering.
- 03
Make and place
We produce it. We buy the media.
- 04
Prove it
Sold units and gross. Every month.
Let's get to work.
Tell us about your store.